网络文化消费主义对大学生价值观的影响

The Impact of Network Culture Consumerism on College Students’Values

在资本逻辑主导下,无孔不入的文化消费主义蔓延到了网络空间,网络文化消费主义随之生成。作为一种被资本异化了的社会文化,网络文化消费主义以功利化的消费精神“为首”、以娱乐化的消费精神“圈粉”、以隐性化的消费话语“裹挟”、以符号化的消费产品“吸晴”。随着网络文化消费主义思潮的日益扩散,其对大学生树立正确的价值观有着不良的影响,主要表现为动摇大学生的理想信念、销蚀大学生的价值认同、降低大学生的审美水平、淡化大学生的道德意识。对此,可以从净化网络文化生产空间、提高网络文化产品供给质量、加强校园文化建设、大学生自我培育理性的消费素养四方面入手,帮助大学生树立正确的价值取向,促进其健康成长。

Under the leadership of capital logic,the pervasive cultural consumerism has spread to the network space,and the online cultural consumerism is generated.As a social culture that is alienated by capital,online culture consumerism is“headed”with utilitarian consumption spirit,“circle powder”with entertaining consumer spirit,“wrapping”with hidden consumer words,“eye-catching”with symbolized consumer products.With the spread of consumerism in online culture,it has a bad impact on the correct values of college students.It mainly manifests that shaking the ideal and beliefs of college students,eclipsing the value recognition of college students,reducing the aesthetic level of college students,and diluting the moral awareness of college students.In this regard,it can start from four aspects of purifying network cultural production space,improving the quality of network cultural products,strengthening the construction of campus culture,and self-cultivation of college students to cultivate rational consumption literacy to help college students establish correct value orientation and promote their healthy growth.