数字网络媒体中商业插画设计的色彩应用研究

Research on Color Application in Commercial Illustration Design in Digital Network Media

插画有传统插画与商业插画两种,商业插画是现如今人们广泛接受、追捧的一种艺术风格,此种传播方式具有较好的延展性,可以随着时代发展、社会变迁而变得更加丰富。现阶段正处于数字网络时代背景下,信息技术的发展给商业插画的传播带来了巨大影响,使得插画设计显示出多样化特征表现,成为不少领域传播信息的重要载体。色彩设计作为商业插画设计的重要内容,也在消费者变化着的需求中获得新的发展,本次研究就是以色彩作为切入点,简要分析了数字化时代下的商业插画的发展优势与色彩的应用情况。

There are two kinds of illustration:traditional illustration and commercial illustration.Commercial illustration is an art style widely accepted and sought after by people today.This communication mode has good extensibility and can become more abundant with the development of the times and social change.At present,in the context of the digital network era,the development of information technology has had a huge impact on the dissemination of commercial illustrations,making illustration design exhibit diverse characteristics and become an important carrier for disseminating information in many fields.Color design,as an important part of commercial illustration design,has also gained new development in the changing needs of consumers.This study takes color as the starting point and briefly analyzes the development advantages and application of color in commercial illustration in the digital era.