摘要
本文旨在探讨品牌视觉传达的色彩策略在跨文化交流中的作用。具体来说,本文将从跨文化交流中品牌视觉传达的重要性、色彩在品牌视觉传达中的作用、案例分析以及结果分析和讨论等方面进行分析,旨在深入研究品牌视觉传达在跨文化交流中的作用及其色彩策略,并提供有关品牌视觉传达色彩策略的设计与实施的建议。
This paper aims to explore the role of color strategy in brand visual communication in cross-cultural communication.Specifically,this paper will analyze the importance of brand visual communication in crosscultural communication,the role of color in brand visual communication,case studies,and results analysis and discussion.The goal is to conduct in-depth research on the role of brand visual communication and its color strategy in cross-cultural communication,and provide recommendations for the design and implementation of brand visual communication color strategies.
作者
孙瑶
Sun Yao(Shanxi Institute of Applied Science and Technology)
出处
《流行色》
2023年第5期108-110,共3页
Fashion Color
关键词
品牌视觉传达
跨文化
色彩
Brand visual communication
cross-cultural
color