中国传统元素在视觉传达设计中的应用研究

Research on the Application of Chinese Traditional Elements in Visual Communication Design

中国传统文化经过几千年的沉淀与发展形成了如今的优秀文化,在传统文化中蕴含了各式各样的传统元素,如何将中国传统元素合理应用于视觉传达设计值得探讨。本文从应用体现、应用原则、应用方法三方面深入分析了传统元素在视觉传达中的应用,着重分析了吉祥、水墨画、剪纸元素表现形式,以在现代化趋势下传承我国文化瑰宝,弘扬推广中国传统文化,促进视觉传达设计的创新发展。

Chinese traditional culture has been precipitated and developed for thousands of years to form today's excellent culture,and there are various traditional elements in traditional culture.This paper analyzes the application of traditional elements in visual communication from three aspects:application embodiment,application principle and application method,focusing on the expression of auspicious,ink painting and papercutting elements,in order to inherit China's cultural treasures under the trend of modernization,promote the promotion of Chinese traditional culture and promote the innovative development of visual communication design.