新一代人工智能ChatGPT传播特点研究

Research on the communication characteristics of ChatGPT in a new generation of artificial intelligence

ChatGPT作为一种全新的人工智能应用,有更加智能、更具超越性的表现,在人工智能发展中具有里程碑意义。ChatGPT依靠大型语言模型,具有强化学习能力、庞大数据库与知识存储等技术优势,展现出不同于以往人工智能机器人的传播特点。其在功能上整合多种内容生成和人机对话模式,在内容表现上更加贴合受众需求和偏好,可以兼顾不同文化背景,并在情感与价值传播上有新的突破。ChatGPT的迅速发展也带来了一些问题与挑战,例如版权问题和法律风险、对传媒业本身的影响、对社会文化知识传承的影响,但其突破性的智能表现依然是显著的。在未来的发展中,ChatGPT有望继续引领新一代人工智能传播。

As a new artificial intelligence application,ChatGPT has a more intelligent and transcendental performance,which is a milestone in the development of artificial intelligence.ChatGPT relies on large language models and has technical advantages such as reinforced learning capabilities,large databases and huge knowledge storage,showing communication characteristics different from those of the previous artificial intelligence robots.It integrates multiple content generation and human-computer dialogue modes in terms of functions,and more closely matches audience needs and preferences in content performance.It can also take different cultural backgrounds into account,and has made new breakthroughs in the communication of emotions and values.The rapid development of ChatGPT has also brought some issues and challenges,such as copyright issues,legal risks,the impact on the media industry itself,and the impact on the inheritance of social and cultural knowledge.However,its remarkable intelligent performance is still significant.In the future,ChatGPT is expected to continue to lead the spread of a new generation of artificial intelligence.