公共图书馆阅读推广创新探索

Exploration of the Innovation of Reading Promotion in Public Libraries

公共图书馆的阅读推广是促进公共图书馆扩大自身职能作用,实现转型发展,强化用户阅读黏性的重要路径。近年来,随着服务型公共体系的建设,越来越多的公共图书馆也开始在阅读推广方面主动发力,积极作为,以寻求实现阅读推广效应的最大化。基于此,该文分析研究了公共图书馆阅读推广的重要作用,并且就公共图书馆阅读推广的创新维度进行了全面的梳理和构建。同时,文章以特色化的公共图书馆阅读推广品牌案例为基础,探讨了公共图书馆阅读推广活动开展的具体路径。最后,文章分析了公共图书馆阅读推广品牌案例启示,探讨了公共图书馆阅读推广实现可持续发展的策略。

Reading promotion in public libraries is an important path to promote public libraries to expand their functions,achieve transformation and development,and strengthen the reading stickiness of users.In recent years,with the construction of the service-oriented public system,more and more public libraries have begun to take the initiative and active action in reading promotion to seek to maximize the effect of reading promotion.Based on this,this paper analyzes and studies the important role of reading promotion in public libraries,and comprehensively combs and constructs the innovative dimensions of reading promotion in public libraries.At the same time,based on the characteristic brand cases of reading promotion in public libraries,the article discusses the specific paths of developing reading promotion activities in public libraries.Finally,the article analyzes the enlightenment of the brand cases of reading promotion in public libraries,and discusses the strategies for reading promotion in public libraries to achieve sustainable development.