数字化平台赋能农业产业集群升级的路径选择

The Path Selection of the Digital Platform Empowering Agricultural Industrial Cluster Upgrading

整合农村特色优势资源,加快推进农业产业集群数字化、信息化建设,是新时期农业产业转型升级的必由之路。数字化平台在实现信息资源共享、加快信息要素流动等方面具有显著优势,以数字化平台赋能农业产业集群升级,可以在推动农业产业集群不断壮大发展的基础上,帮助农民增加经济收入、支持乡村振兴目标的实现。文章首先从精准营销满足农户个性需求、智能决策提高产业集群整体效率等方面,概述了数字化平台对农业产业集群升级的推动作用。其次,针对数字化平台应用中存在的一系列问题,分别从运用数字化生产端平台助力农业产业集群线上线下一站式升级、依托数字化服务端平台实现农业产业集群供销合作双向升级等方面,总结了数字化平台赋能农业产业集群升级的可行性路径,为农业现代化、数字化发展背景下产业集群顺利实现转型升级提供了必要的支持。

Integrating rural characteristic advantage resources and accelerating the digitalization and informatization construction of agricultural industrial clusters is the only way for the transformation and upgrade of the agricultural industry in the new era.The digital platform has significant advantages in realizing information resource sharing and accelerating the flow of information elements,and empowering the upgrade of agricultural industrial clusters with the digital platform can help farmers increase economic income and support the realization of the goal of rural revitalization on the basis of promoting the continuous growth and development of agricultural industrial clusters.Firstly,the paper summarizes the role of the digital platform in promoting the upgrade of agricultural industrial clusters from the aspects of precision marketing meeting the individual needs of farmers,intelligent decision-making improving the overall efficiency of industrial clusters,etc.Then,aiming at a series of problems existing in the application of the digital platform,the paper summarizes the feasible path of the digital platform empowering agricultural industrial cluster upgrade from the aspects of using the digital production terminal platform to help the online and offline one-stop upgrade of agricultural industrial clusters,relying on the digital serve terminal platform to achieve the two-way upgrade of the supply and marketing cooperation of agricultural industrial clusters,etc.,which provides necessary support for the smooth transformation and upgrade of industrial clusters under the background of agricultural modernization and digital development.