全媒体视域下高校网络思想政治教育路径创新研究

Path Innovation of University Network Ideological and Political Education from the Omnimedia Perspective

随着网络技术不断更新换代,全媒体技术依托互联网综合运用大数据、数字算法等技术手段,以精准性、针对性的信息推送模式对大学生价值判断和行为准则产生重要影响。作为思想政治教育网络育人新形态,其教育价值逐渐得到重视和彰显,是新时代高校思想政治教育教学手段智能化发展的新进路。全媒体技术加持下的高校网络思想政治教育呈现出技术智能化、内容生活化、客体圈群化的时代特点,对高校网络思想政治教育提升教育内容推送精度、加深教育信息传播厚度、增强教育效力影响效度产生重要作用,为适应技术发展、融合需求和时代进步,通过搭建自有教育平台、坚持精品导向、提高师生网络素养,抢占高校网络思想政治教育新阵地,切实推进全媒体视域下高校网络思想政治教育内涵式发展。

With the continuous upgraded network technology,omnimedia technology,relying on the internet to comprehensively apply big data,digital algorithms and other technical means,has been exerting an important influence on the value judgment and code of conduct of university students with accurate and targeted information push mode.As such,as a new form of network education of ideological and political education,educational value of omnimedia technology has gradually been valued and manifested,which has become a new way to achieve the intelligent development of ideological and political education education in universities in the new era.Moreover,the online ideological and political education in universities under the support of omnimedia technology presents the characteristics of the times,such as intelligent technology,daily life and object circle group,which has been playing an important role in the online ideological and political education in universities in terms of improving the accuracy of educational content push,deepening the thickness of educational information transmission,and enhancing the influence validity of educational effectiveness.Therefore,in order to adapt to the technological development,integration needs and progress of the times,by building its own education platform,adhering to the quality orientation and improving the network literacy of teachers and students,the online ideological and political education in universities under the support of omnimedia technology can seize the new position of online ideological and political education in universities,enhance the network ability of teachers and students,and effectively promote the connotative development of online ideological and political education in universities from the omnimedia perspective.