大学生网络利他行为的现状与影响因素探究——线上积极反馈和自尊的作用

A Study onthe Current Situation and Influencing Factors of University Students’Altruistic Behavior Online——The Role of Positive Feedback and Self-Esteem Online

以大学生作为研究对象,通过问卷法调查线上积极反馈和网络利他行为的关系,并构建结构方程模型验证自尊在其中的中介效应。采取简单随机抽样的方法,同时使用网络利他行为量表、线上积极反馈量表和自尊量表对210名大学生施测,结果发现:①网络利他行为和线上积极反馈(r=0.34,p<0.01)与自尊(r=0.17,p<0.01)存在显著正相关。②结构方程模型与Bootstrap检验显示,线上积极反馈对网络利他行为具有直接正向预测效应,自尊在这一作用之间起部分中介作用,中介效应占总效应7.9%。研究结果表明,大学生线上积极反馈对网络利他行为有直接的影响,且自尊在其中起中介作用。

This paper investigates the relationship between online positive feedback and online altruistic behavior among university students using the questionnaire method.A structural equation model was constructed to verify the mediating effect of self-esteem.Through random sampling,210 college students were tested using the online altruistic behavior scale,the online positive feedback scale,and the self-esteem scale.The results indicated that:(1)There is a significant positive correlation between online altruistic behavior and online positive feedback(r=0.34,p<0.01)and self-esteem(r=0.17,p<0.01).(2)The structural equation model and Bootstrap test show that online positive feedback has a direct positive prediction effect on online altruistic behavior,and selfesteem plays a partial mediating role in this effect,accounting for 7.9%of the total effect.The study concludes that online positive feedback has a direct effect on the online altruistic behavior of university students,and that self-esteem plays an intermediary role.