变化、问题、对策:媒介文化视角的ChatGPT

Changes,Issues,and Countermeasures:A Media Cultural Perspective on ChatGPT

ChatGPT对媒介文化产生了重要而深远的影响。媒介内容创作面临新闻人才被取代和新的版权问题,媒介传播进化到了“人机对话”的新阶段,大众传播的传统模式被逐渐颠覆。新的媒介消费形式对知识沟、能力沟造成了冲击,加速和加剧了由此导致的一系列不平等。媒介伦理问题凸显,机器理性需要被重新审视,意识形态风险面临新的挑战。为此,应通过新闻专业主义的坚守,优化人机对话、弘扬公平正义的媒介文化、建构人工智能时代的媒介伦理新标准,以及坚持媒介安全防范风险,来应对ChatGPT带来的媒介文化的变化与问题。

ChatGPT has had a significant and far-reaching impact on media culture.Media content creation faces the challenges of replacing journalists with AI and copyright controversies,while media communication has evolved into the stage of human-machine dialog,disrupting traditional mass communication models.New forms of media consumption have impacted knowledge gaps and skill gaps,leading to and accelerating inequalities.Ethical issues in media have become prominent,machine rationality needs to be reexamined,and ideologies face new challenges.To address the changes and issues brought by ChatGPT in media culture,it is important to uphold journalistic professionalism,improve human-machine communication,promote a culture of fairness and justice in media,establish new ethical standards for the ear of AI,and prioritize media security.