摘要
文章通过观察、调研、访谈等方式,了解瑶族传统首饰手工艺传承人、传统首饰市场、首饰本身的创新设计以及销售和品牌构建等方面的困境,分析出现这种状况的深层原因,并从基础层面的人员培养、市场培养到核心层面的首饰民族特色创新、技术融入,再到高端层面的渠道调整和高端品牌构建3个层次去探索相应的解决之道,从而有效提升瑶族传统首饰的市场认可度,促进瑶族传统首饰文化发展。
Through observation,research,interviews,and other means,the article aims to understand the difficulties faced by the inheritors of traditional jewelry handicrafts,the traditional jewelry market,the innovative design of jewelry itself,sales,and brand building of the Yao ethnic group.The article analyzes the underlying reasons for this situation,and from the basic level of personnel training and market training to the core level of jewelry ethnic characteristic innovation and technology integration,Explore corresponding solutions at the three levels of channel adjustment and high-end brand construction at the high-end level,in order to effectively enhance the market recognition of Yao traditional jewelry and promote the development of Yao traditional jewelry culture.
作者
张贤富
刘思卓
ZHANG Xian-fu;LIU Si-zhuo(Academy of Art and Design,Shaoyang University,Shaoyang 422099;Key Laboratory of Gemstone Design and Testing(Wuzhou University),Education Department of Guangxi Zhuang Autonomous Region,Wuzhou 543003)
出处
《湖南包装》
2023年第3期13-15,19,共4页
基金
2021年度湖南省哲学社会科学基金一般项目(21YBA181)。
关键词
南岭走廊
传统首饰
瑶族
设计振兴
The Nanling Mountain Corridor
Traditional Jewelry
Yao Nationality
Design Revitalization