南岭走廊瑶族传统首饰设计振兴思路与策略研究

Research on the Design and Revitalization of Yao Traditional Jewelry in the Nanling Mountain Corridor

文章通过观察、调研、访谈等方式,了解瑶族传统首饰手工艺传承人、传统首饰市场、首饰本身的创新设计以及销售和品牌构建等方面的困境,分析出现这种状况的深层原因,并从基础层面的人员培养、市场培养到核心层面的首饰民族特色创新、技术融入,再到高端层面的渠道调整和高端品牌构建3个层次去探索相应的解决之道,从而有效提升瑶族传统首饰的市场认可度,促进瑶族传统首饰文化发展。

Through observation,research,interviews,and other means,the article aims to understand the difficulties faced by the inheritors of traditional jewelry handicrafts,the traditional jewelry market,the innovative design of jewelry itself,sales,and brand building of the Yao ethnic group.The article analyzes the underlying reasons for this situation,and from the basic level of personnel training and market training to the core level of jewelry ethnic characteristic innovation and technology integration,Explore corresponding solutions at the three levels of channel adjustment and high-end brand construction at the high-end level,in order to effectively enhance the market recognition of Yao traditional jewelry and promote the development of Yao traditional jewelry culture.