数字经济发展与企业战略差异度

Digital Economic Development and Corporate Strategic Deviance

将数字经济与企业战略差异度置于同一框架,从企业外部环境与自身能力出发,探究数字经济发展如何影响企业战略差异度。选取2011—2020沪深A股非金融类上市公司的数据,实证检验数字经济发展对企业战略差异度的影响,结果表明:数字经济发展水平越高,企业战略差异度越大;数字经济发展通过激发行业间激烈竞争增强企业风险承担能力,促使企业战略差异度上升。进一步研究显示,环境不确定性与冗余资源均对数字经济与企业战略差异度之间关系具有正向调节作用,数字经济对东部地区企业战略差异度的促进作用更强。未来企业可以将业务等模块与互联网经济相结合,促进企业实现跨界经营,但企业在实施战略调整的过程中,也需要注意环境不确定性与企业冗余资源情况。政府层面则应发挥“有为政府”作用,利用财政资金加快互联网基础设施建设,为企业数字化转型创造良好设施基础,同时充分发挥政府的“有形之手”作用,强化监督管控。

This paper explores the impact of digital economic development on corporate strategic deviance from the outside corporate environment and the inside corporate capability.An empirical analysis of data from A-share non-financial listed companies from 2011 to 2020 shows that the higher digital economy develops,the greater the corporate strategic deviance becomes.Digital economic development can stimulate fierce competition among industries,enhance the capability of enterprise to bear risks,and promote the increase of corporate strategic deviance.Further research shows that environmental uncertainty and redundant resources have a positive regulating effect on the relationship between digital economy and corporate strategic deviance,and digital economy has a stronger promoting effect on corporate strategic deviance in the eastern region.In the future,enterprises can integrate their business with Internet economy to promote their cross-border operation.However,in the process of strategic adjustment,enterprises also need to pay attention to environmental uncertainty and redundant resources.On the other hand,the government should take active measures to use financial funds to accelerate the construction of Internet infrastructure,create a sound environment for the digital transformation of enterprises,and give full play to its role of the“visible hand”to strengthen its supervision and regulation.