冀鲁边红色文化的短视频传播

Short Video Dissemination of Red Culture in the Hebei-Shandong Border Region

短视频凭借其精准化、碎片化、交互性强的特点成为当今重要的传播载体。目前,冀鲁边红色文化的短视频传播存在传播主体单一、传播内容同质化、传播形式单调等问题。鉴于此,需要通过加强媒体、政府、平台、高校等的跨界合作,利用多元化的传播主体,采用故事化叙事策略,拓宽传播渠道,促进冀鲁边红色文化的传承与传播,提升城市文化品牌。

Short video has become an important communication carrier with its characteristics of accuracy,fragmentation and strong interactivity.At present,the short video dissemination of the red culture in the Hebei-Shandong border region has such problems such as single communication subject,homogeneous communication content,and monotonous communication form.In view of this,it is necessary to strengthen cross-border cooperation among media,government,platforms and universities,utilize diversified communication subjects,adopt storytelling strategies,broaden communication channels to promote the inheritance and dissemination of the red culture in the Hebei-Shandong border region,so as to enhance the city's cultural brand.