符号消费对我国青少年体育用品消费的影响分析

Influence of Symbolic Consumption on Sports Goods Consumption of Chinese Youth

基于符号消费理论(Symbol Consumption),采用问卷调查法、数理统计法等研究方法,对我国青少年体育用品消费驱动的影响因素进行分析。符号消费中的个性品位、文化需求、体验心理对青少年体育用品消费驱动具有正向影响,同时,个性品位、文化需求、体验心理两两之间具有相关性。因此,应当把握消费符号中的个性品位、文化需求、体验心理三个主要因素,努力打造新的青少年体育用品消费增长点;在体育用品设计层面融入和贯穿新发展理念,努力形成供需合理的新型青少年体育消费结构;深入挖掘拓展青少年体育消费市场,激发青少年体育消费主体的积极性,将多元文化因素置于青少年体育用品消费之中,以此释放青少年体育消费活力。

Based on Symbol Consumption theory and with the research methods of questionnaire survey and statistics analysis,the paper analyzes the influencing factors of the sports goods consumption drive of young people in China.The personal taste,cultural demand and experience psychology in symbol consumption have positive influence on youth sporting goods consumption drive,and at the same time,there is a correlation between personal taste,cultural demand and experience psychology.Therefore,it is recommended to grasp the three main factors of personal taste,cultural demand and experience psychology in consumption symbols,and strive to create new growth points of youth sports goods consumption.The paper also proposes to integrate and penetrate the new development concept at the level of sports goods design,to strive to form a new youth sports consumption structure with reasonable supply and demand,to expand the youth sports consumption market,to stimulate the enthusiasm of youth sports consumption subjects,and to put multiple cultural elements in the youth sports goods consumption in order to release the consumption vitality.