哈佛分析框架下的快递物流企业分析——以S公司为例

Analysis of Express Logistics Enterprises under the Harvard Analysis Framework——Taking S Company as an Example

S公司是我国民营快递行业中规模最大的企业之一,在同行业中具有强大的竞争优势,经营状况兼有快递业的共性和本身的特点,具有较大的研究意义。随着生活方式的改变,社会对快递服务的需求越来越多,S公司的应急物流、即时配送等领域方便了居民的日常生活,满足了居民的需要。本文搜集了S公司的相关信息,通过哈佛分析框架进行研究,重点将相关财务指标进行纵向对比分析,以此发现企业存在的问题,并据此提出建议。

S Company is one of the largest enterprises in China's private express delivery industry,with strong competitive advantages in the same industry.Its business situation combines the commonalities and characteristics of the express delivery industry,and has great research significance.With the change of lifestyle,there is an increasing demand for express delivery services in society.S Company's emergency logistics,instant delivery and other fields have facilitated residents'daily lives and met their needs.This article collects relevant information about Company S and conducts research using the Harvard analysis framework,with a focus on longitudinal comparative analysis of relevant financial indicators to identify the problems that exist in the enterprise and provide recommendations accordingly.