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文旅结合助推乡村振兴——以新登镇为例

Combining Culture and Tourism to Boost Rural Revitalization——Taking Xindeng Town as an Example
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摘要 乡村旅游能够成为乡村振兴的有效推动力之一,而拥有深厚文化底蕴的新登镇以及周边乡镇,能够更好地实现文旅结合这一目标,既能使文化延续与发展,又能促进当地经济收入的发展。本文通过新登镇的资源概况分析,发现新登镇存在较大的文旅结合发展空间,也能有效地推动乡村振兴这一目标。针对目前存在的问题,可以通过加大宣传力度提升村民素质吸引资金,加强村落之间的异质化发展,完善收入分配方式等方式加强新登镇周边地区文旅融合助推乡村振兴这一目标的实现。 Rural tourism can become one of the effective driving forces for rural revitalization,and Xindeng Town and surrounding towns with profound cultural heritage can better achieve the goal of integrating culture and tourism,which can not only promote cultural continuity and development,but also promote the development of local economic income.This article analyzes the resource overview of Xindeng Town and finds that there is a large space for the development of cultural and tourism integration in Xindeng Town,which can effectively promote the goal of rural revitalization.In response to the current problems,efforts can be made to increase publicity efforts to enhance the quality of villagers,attract funds,strengthen the heterogeneous development between villages,and improve income distribution methods to enhance the integration of culture and tourism in the surrounding areas of Xindeng Town to promote rural revitalization.
作者 马振钢 MA Zhen-gang(School of Economics and Management,Zhejiang Ocean University 316022 Zhejiang)
出处 《江苏商论》 2023年第8期45-48,共4页 Jiangsu Commercial Forum
关键词 文旅融合 乡村振兴 新登镇 integration of culture and tourism rural revitalization Xindeng Town
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