基于数字足迹的乡村旅游体验研究——以婺源县为例

A Study of Rural Tourism Experience based on Digital Tootprints——Take Wuyuan County as an Example

旅游体验是旅游者旅游功能与价值的核心,能增加旅游者的满意度,同时能促进旅游行业依据旅游体验来创新活动。本文以江西省婺源县为例采用文本分析法对乡村旅游地游客体验进行深入分析,从旅游环境、服务、管理体验三个维度分析:游客对婺源的乡村体验感知。结果得出:婺源为核心围绕区、油菜花等构成特征词群,拍摄、方便、住宿等旅游活动和“画卷、著名”等旅游体验要素构成旅游者在婺源县旅游体验要素和体验感知。正面情感大于负面情感,正面情感主要表现为对自然景观、人文景观比较满意,具体为赞美、喜欢。旅游者对旅游环境的氛围、服务的游玩设施体验和服务、人员管理等情感是消极的,具体为失望、遗憾。

Tourism experience is the core of the tourism function and value of tourists,which can increase their satisfaction and promote innovative activities in the tourism industry based on tourism experience.This article takes Wuyuan County,Jiangxi Province as an example and uses text analysis method to conduct in-depth analysis on the tourist experience of rural tourism destinations.It analyzes from three dimensions:tourism environment,service,and management experience:tourists'perception of Wuyuan's rural experience.The results show that Wuyuan is the core area,and rapeseed flowers form characteristic word groups.Tourism activities such as photography,convenience,accommodation,and tourism experience elements such as“picture scrolls,famous”form the tourism experience elements and perception of tourists in Wuyuan County.Positive emotion is greater than negative emotion.Positive emotion is mainly expressed in being satisfied with the natural landscape and cultural landscape,specifically praise and like.Tourists have negative emotions towards the atmosphere of the tourism environment,the experience and service of the amusement facilities,and personnel management,specifically disappointment and regret.