基于推拉力分析视角的河南省乡村旅游开发研究

Research on Rural Tourism Development in Henan Province From the Perspective of Push-Pull Analysis

随着新型城镇化进程的推进,乡村旅游作为一种现代化、创新型、可持续发展的产业形态,有“一业兴,百业旺”的作用,已成为激发农村经济活力、带动农民脱贫致富的关键力量。本研究基于推拉理论,分别从推力和拉力两方面定量分析进行河南省乡村旅游动机与目的地吸引力研究,最后分别从完善和提高旅游地的接待环境、创新旅游产品、构建便捷化的旅游交通服务网络等方面提出建议,在基于推拉力分析视角下为河南省乡村旅游的开发贡献力量。

With the advancement of the new urbanization process,rural tourism,as a modern,innovative,and sustainable industrial form,has the role of“thriving one industry and flourishing all industries”,and has become a key force in stimulating rural economic vitality and driving farmers to lift themselves out of poverty and become prosperous.This study is based on the push pull theory and quantitatively analyzes the motivation and destination attractiveness of rural tourism in Henan Province from two aspects:push and pull.Finally,suggestions are made from improving and improving the reception environment of tourism destinations,innovating tourism products,and building a convenient tourism transportation service network.From the perspective of push pull analysis,contributions are made to the development of rural tourism in Henan Province.