丽江民族文化旅游市场发展模式研究

Research on the Development Model of Lijiang Ethnic Culture Tourism Market

民族地区有着得天独厚的文化资源优势,如何在提高民族地区旅游核心竞争力的同时,保持民族文化的原真性与吸引力,是少数民族地区发展旅游业亟须解决的问题。本文以丽江市为研究对象,在分析民族文化旅游市场发展现状的基础上,针对性地提出发展民族文化旅游产品方法。

Ethnic minority areas have unique cultural resource advantages.How to improve the core competitiveness of tourism in ethnic minority areas while maintaining the authenticity and attractiveness of ethnic culture is an urgent problem that needs to be solved in the development of tourism in ethnic minority areas.This article takes Lijiang City as the research object,analyzes the current situation of the development of ethnic cultural tourism market,and proposes targeted methods for developing ethnic cultural tourism products.