数媒教育与地方文旅产业融合发展探讨——以常州梳篦产业为例

Research on Jiangsu Intangible Cultural Heritage Resources and Development of Regional Cultural Industry——Taken Industrial Development of Changzhou Comb Culture as Example

近年来,江苏省利用特有的非遗文化资源,大力推进地方文旅产业发展,形成了结合文旅、经济、教育等多领域势态良好的多元化发展格局。但与此同时,部分地方文旅产业存在着产业规模小、营销手段单一等问题,后疫情时代更是给地方文旅产业带来了极大的挑战。本文以国家级非物质文化遗产的江苏常州梳篦文旅产业为例,在厘清产业现状,分析存在问题的基础上,将数字媒体教育与文旅产业相结合,拟实现产教结合并转化为数字经济新模式,以期为江苏地方文旅产业的活性发展提供借鉴。

In recent years,Jiangsu Province has utilized its unique intangible cultural heritage resources to vigorously promote the development of local cultural and tourism industries,forming a diversified development pattern that combines multiple fields such as cultural and tourism,economy,and education.However,at the same time,some local cultural and tourism industries face problems such as small industrial scale and single marketing methods,and the post pandemic era has brought great challenges to the local cultural and tourism industry.This article takes the national intangible cultural heritage of Changzhou Combi cultural and tourism industry in Jiangsu as an example.Based on clarifying the current situation of the industry and analyzing the existing problems,it combines digital media education with the cultural and tourism industry,aiming to achieve the integration of industry and education and transform it into a new model of digital economy,in order to provide reference for the active development of local cultural and tourism industry in Jiangsu.