商业模式创新的路径研究——基于16个案例的定性比较分析(QCA)

Research on the path of Business Model Innovation based on the Qualitative Comparative Analysis of 16 Cases

商业模式创新是企业赢得竞争优势的关键。商业模式画布模型对商业模式创新研究的贡献得到越来越多学者的认可。本文阐述了商业模式画布模型的基本内容,选取16个电子商务企业商业模式创新案例,采取定性比较分析(QCA)方法,得出三条商业模式创新的路径和6个核心要素。该研究对企业,尤其对电子商务企业实施商业模式创新具有一定的借鉴价值。

Innovation in business models is the key to winning a competitive advantage for enterprises.The contribution of the business model canvas model to the research of business model innovation is increasingly recognized by scholars.This article elaborates on the basic content of the business model canvas model,selects 16 e-commerce enterprise business model innovation cases,adopts qualitative comparative analysis(QCA)method,and obtains three business model innovation paths and six core elements.This study has certain reference value for enterprises,especially e-commerce enterprises,to implement business model innovation.