摘要
以“优秀专题广告赏析”SPOC课程为研究对象,以设计学的学科特点和教学实际为基础,突出混合学习的能动主体和成效评价,探索如何有效运用线上线下融合教学理念,在广告学课程教学中设计教学内容和评价方式。
Taking the SPOC course of"Excellent Special Advertising Appreciation"as the research object,based on the subject characteristics and teaching practice of design science,it highlights the active subject and effectiveness evaluation of mixed learning,explores how to effectively use the concept of integrating online and offl ine teaching,and design the teaching content and evaluation methods in the teaching of advertising science course.
出处
《丝网印刷》
2023年第12期118-120,共3页
Screen Printing
基金
浙江科技学院2020年度校级一流本科课程建设项目“优秀专题广告赏析”的研究成果(编号2020-k20)。
