教育抖音在教育传播中的内容重构与价值体现

Content Reconstruction and Value Embodiment of Educational Tiktok in Educational Communication

媒介的进化影响着信息传播的平台、形式、话语。智能互联网时代的到来,使新媒体平台成为教育传播中不可忽视的重要法宝。抖音作为当下最火爆的社交平台深受政府、机构、个人青睐,“抖音短视频+教育”因此成为教育行业的新转机。针对教育抖音传播过程中严肃内容与年轻化表达之间的矛盾、缺乏专业团队运营和教育抖音的实用性欠缺等现实问题,可通过以下策略加以解决:一是注重教育传播专业化,着力提升内容质量;二是注重趣味表达,全力增强传播效果;三是新内容催生新教师,打造网红效应。

The evolution of media affects the platform,form and discourse of information dissemination.With the advent of the era of intelligent Internet,the new media platform has become an important magic weapon that can not be ignored in educational communication.As the most popular social platform at present,Tiktok is favored by governments,institutions and individuals,and“Tiktok Short Video+Education”has become a new turning point in the education industry.In view of the contradiction between serious content and young expression,the lack of professional team operation and the lack of practicality of education in the process of educational Tiktok communication,the following strategies can be used to solve the practical problems:Firstly,focus on the professionalization of educational communication,and strive to improve the quality of content;Secondly,pay attention to the expression of interest and make every effort to enhance the communication effect;Thirdly,new content breeds new teachers,creates the online popularity effect.