新媒体时代意识形态话语权面临的挑战及应对策略

The Challenges and Strategies of Firmly Grasping Ideological Discourse Power in the New Media Era

新媒体时代来临后,如何牢牢掌握主流意识形态话语权,关乎党和国家事业的长治久安、民族向心力的凝聚,以及社会的和谐稳定、人民的幸福安全。面对微博、微信、哔哩哔哩、直播平台等新媒体的“众声喧哗”,目前我国意识形态话语权面临着话语主体圈层化、话语主题自由化、话语载体分散化、话语环境艰难化等突出问题与挑战。牢牢掌握主流意识形态话语权,通过坚持马克思主义的指导地位来掌握话语领导权,通过提升全党全民意识形态能力来掌握话语管理权,通过促进主流意识形态话语创新来掌握话语主动权,是有力掌握我国主流意识形态话语权,维护国家意识形态安全的重要策略。

With the advent of the new media era,in the extremely important ideological work,how to firmly grasp the discourse power of the mainstream ideology is related to the long-term stability of the Party and the country,cohesion of the national centripetal force,social harmony and stability,and the interests and happiness of the people.In the face of the clamor of new media such as Microblog,W echat,BiliBili and live broadcast platform,China’s ideological discourse power faces prominent problems and challenges,such as the stratification of discourse subjects,the liberalization of discourse themes,the decentralization of discourse carriers and the difficulty of discourse environment.To firmly grasp the discourse power of the mainstream ideology of Marxism,we should adhere to the guiding position of Marxism to grasp the discourse leadership,enhance the ideological ability of the whole Party and the whole people to grasp the discourse management power,and promote the discourse innovation of the mainstream ideology to grasp the discourse initiative,So as to effectively grasp the discourse power of China’s mainstream ideology and maintain the national ideological security.