新中国成立以来我国高校名称规范政策的历史考察与现实思考

Naming Standardization of Chinese Universities and Colleges since the Founding of New China:Historical Review and Realistic Reflection

校名是一所高校的身份标识,是学校对外宣传的“名片”。新中国成立以来,我国高校名称规范政策经历了以苏为师、初步探索、混乱和恢复、规范和调整四个阶段,形成了具有中国特色的高校名称规范体系。高校名称政策的价值取向变迁体现在:管理体制由国家统一管理走向分级管理;政策出发点从国家本位走向国家、地方并重;名称字段由强调统一走向鼓励特色。面向未来,我国高校名称规范政策应遵循教育规律,回归校名基本功能;坚持与时俱进,平衡多方利益诉求;注重生涯指导,促进学生理性择校;加强舆论引导,减少高校“留名”之忧。

The name of a university is its identity and a“card”for its publicity.Since the founding of the People's Republic of China,the name standardization policy of the universities and colleges has gone through four stages:“Following the Soviet Union”,“Preliminary exploration”,“Disorder and recovery”and“Standardization and adjustment”,forming a university name standardization system with Chinese characteristics.The changes in the value orientation of the university name policy are embodied in three aspects.The management system shifts from unified national management to hierarchical management;the policy starting point shifts from nation priority to dual emphases on nation and locality;and name constitution shifts from unity to individuality.Looking toward the future,we need to follow the law of education and promote the return of the basic function of school names.On the other hand,we should keep pace with the times to balance multiple interests and lay stress on career guidance to help students apply for the school rationally.In the meanwhile,we should strengthen the guidance of public opinion to relieve universities and colleges of their worries about the names.