智能算法嵌入新闻生产的责任伦理风险及其防控

Risks of Responsibility Ethics and Prevention of Embedding Intelligent Algorithms into News Production

智能算法嵌入新闻生产引发诸多失责现象,使责任伦理成为智媒时代新闻生产的核心议题。智能算法嵌入新闻生产可诱发传播异化风险、信息安全风险、监督角色错位风险、“流量导向”的文化引导风险等。究其缘由,智能算法存在的固有局限、新闻媒体竞争激化、低素养受众的消极影响、政府治理不足等是直接或间接成因。防控风险需要相关主体合力施为,智能算法设计者应优化价值观与智能算法技术,新闻媒体要强化内部管理与联合防控,受众须积极提升自身素养,政府应刚柔并济加强治理等。

The embedding of intelligent algorithms in news production has led to many phenomena of irresponsibility,making responsibility ethics a core issue in news production in the era of intelligent media.The embedding of intelligent algorithms in news production can induce risks of dissemination alienation,information security,misplacement of supervisory roles,and cultural guidance of“traffic orientation”.The reasons for this are the inherent limitations of intelligent algorithms,the intensification of competition in news media,the negative impact of low literacy audiences,and insufficient government governance,which are direct or indirect causes.Risk prevention and control require the joint efforts of relevant parties,intelligent algorithm designers should optimize their values and intelligent algorithm technology,news media should strengthen internal management and joint prevention and control,audiences should actively improve their own literacy,and the government should strengthen governance through a combination of hardness and softness.