从“说文物”到“文物说”:新技术视域下文物类节目嬗变分析

From“Talking about Heritage”to“Heritage Talking”:an Analysis of the Transmutation of Cultural Relics Programs in the Context of New Technologies

新媒体时代以文物为代表的传统文化正进行着精彩的技术创新与文化演绎实践,从《国宝档案》到《国家宝藏》再到2022年虎年央视春节联欢晚会《只此青绿》《金面》等众多优秀文化节目,文物类节目形态从原来的“说文物”模式逐渐演变为“文物说”模式。“文物说”采用“物我对话”的方式,用视觉语言来表达文物与人之间的遭遇纠葛,以求文物与人共同构成叙事情景,并融入日常生活世界中,以达到文物与人交互融通的境界。本文从技术现象学视角出发,阐明技术解蔽与技术可供性文物世界的“开显”与活化趋势,进而对“文物说”模式的节目演绎特征进行分析,并初步探讨文物类节目的未来发展路径。

The traditional culture represented by cultural relics in the new media era is undergoing wonderful technological innovation and cultural interpretation practices,from the National Treasure Archive,National Treasure to the The Journey of a Legendary Landscape Painting,Golden Face and many other excellent cultural programs.Cultural relics program format gradually evolved from the original“talking about heritage”mode into the“heritage talking”mode.The“heritage talking”uses the“dialogue between things and me”approach and visual language to express the encounter between cultural relics and people,so that cultural relics and people together constitute a narrative scenario,and integrate into the world of daily life,in order to achieve the realm of interaction between cultural relics and people.In the context of the Technical Phenomenology,this paper first clarifies the trends of cultural relics discourse and activation due to technical affordance and un-concealedness,then analyses the interpretative features of the“heritage talking”model,and finally explores the future development path of heritage programmes.