男人养成记:虎扑篮球趣缘群体话语生产中的男性气质与身份塑造

“Being”Men:Masculinity and Identity Shaping in the Subjective Discourse Production of the Interest-related Group of the Hupu Basketball

网络趣缘群体是网络个体进行文化传播实践中巩固、联结和维持社会关系的重要部分,它在打破了地缘与现实身份差别的同时又构筑起了新的边界。基于共同的篮球爱好和相同的性别而构筑的虎扑篮球趣缘群体,其话语生产蕴含着不同于其他平台和群体的社会意义。本文以虎扑篮球趣缘群体为研究对象,从笔者在线参与NBA赛事讨论和互动等来分析群体的话语生产及身份塑造过程。在群体话语生产过程中,男性气质的再生产建构了趣缘群体的主体,其主体一方面构造了“球迷”个体的身份,另一方面又在球迷个体身份的基础上壮大力量及制造意义,塑造了男性身份。通过不同情境的身份、角色转换,最终形成“是球迷也是男人”的双重认同。

As the most common group form in cyberspace,the online interest-related group is an important part of consolidating,connecting and maintaining social relations in the practice of cultural communication by network individuals.It breaks the difference between geographical and actual identities and at the same time builds the new boundary.The discourse production of the Hupu Basketball interest-related Group,which is based on the same basketball hobby and the same gender,also contains social meanings that are different from other platforms and groups.This article takes the Hupu basketball interest-related group as the research object,and analyzes the group’s discourse production and identity shaping process from the aspects of NBA online participation in competition discussion and interaction.In the production process of group discourse,the reproduction of masculinity constructs the main body of the interest-related group.On the one hand,the main body constructs the identity of the individual“fan”.On the other hand,it strengthens and creates meaning based on the individual identity of the fan,and have shaped their male identity.Through the conversion of identities and roles in different situations,the dual identity of“being a fan and a man”is finally formed.