摘要
网络直播行业迅猛发展的同时乱象丛生,而对其背后可能的诱因却缺少深入探索,尤其是对垃圾弹幕诱发违法违规行为的现象鲜有研究。在博弈范式下,观众与观众之间复杂的关系可简化为离散型博弈。在博弈过程中引入非物质激励,设计出适当的制度安排,发送与观看弹幕的观众可以通过举报垃圾弹幕的形式参与治理。网络直播间内生力量被激发,从而实现高效的网络直播间治理。
The rapid development of the live streaming industry has been accompanied by chaotic situations,but the possible causes behind them have not been explored in further depth,especially the phenomenon of illegal and infringing behaviors induced by junk bullet screen comments.Based on the game paradigm,the complicated relationship between audiences can be simplified into a decentralized game.Immaterial incentives are implemented and appropriate institutional arrangements are designed,so that audiences who send and watch bullet screen comments can participate in the regulation by reporting junk bullet screen comments.Thus the self-generated power of live streaming is stimulated to achieve efficient regulation.
作者
高红阳
闫心池
Gao Hongyang;Yan Xinchi
出处
《媒介批评》
2022年第1期172-184,共13页
Media Criticism
基金
吉林省哲学社会科学智库基金招标项目“吉林省文化品牌价值提升与传播对策研究”(项目编号:2104014)
东北师范大学智库项目(中央高校基本科研业务费专项资金资助)“吉林省泛娱乐产业发展研究”(项目编号:135210003)的阶段性成果。
关键词
网络直播
弹幕
媒介治理
博弈
激励机制
Live Streaming
Bullet Screen Comments
Media Regulation
Game
Incentive Mechanism
