“新主流”影像叙事的显隐策略及其待解问题

Explicit and Implicit Strategies of“New Mainstream”Image Narrative and Its Problems to Be Solved

当文娱日益市场化、产业化、全球化,其受众与消费者已近乎同一,多元化、分众化的趋向也应运而生。中国的主流影视,为实现以主旋律话语为大众文化赋能的时代责任与历史使命,势必进行影像叙事的策略拓新,并在与观众的交互中不断迭代。就目前而言,这系列策略的显性表征,是表现对象进一步丰富,由集中的典型化主人公刻写转向综合性叙事群表达,在多声部、多元化呈现中强化意义输出;而其深层逻辑暨隐形策略,则是将对个体深切的人文主义关怀与集体的理想主义追求相缝合,将个人价值追求与家国情怀在公共性事件中统一。近年来,一批转型的佳作取得大众的良好反馈,形成“新主流”影视冲击波,为讲好中国故事提供了可供参考的新范式,也留下若干待解问题。

With the increasing marketization,industrialization and globalization of entertainment,its audience and consumers are almost the same,which results in the trend of diversification and demassification.In order to realize the era responsibility and historical mission of empowering mass culture with the theme discourse,mainstream film and television dramas are bound to optimize its narration policy and iterate in the interaction with the audience in China.At present,the overt representation of this series of strategies is the further enrichment of the performance objects,from centralized and typical protagonist engraving to comprehensive narrative group expression,so that the outputs of meaning can be strengthened by multi-voice and diversified presentation;Its covert policy and deep logic is to suture the deep humanistic care for individuals with the pursuit of collective idealism,and unify the pursuit of personal value and the feelings of family and country in public events.In recent years,a number of excellent works of transformation have received good feedback from the public and formed a blast of mainstream film and television dramas,which provides a new paradigm for telling Chinese stories and leaves problems to be solved as well.