乡村振兴背景下民俗文化传播的价值、现状与改善

Research on the Value,Current Situation and Improvement Measures of Folk Culture Communication in the Context of Rural Revitalization

民俗文化承载着不同民族及地区独特的文化标识和集体记忆,在乡村社会发展中具有满足乡村精神文化需求、增强文化认同、助力乡村振兴等重要作用,是新时代实施乡村振兴战略的宝贵资源。随着城镇化进程的加快,民俗文化传播也面临农民传播意识薄弱,认同感缺失等诸多问题。因此,从乡村振兴视角考察民俗文化传播问题,既可为民俗文化传播提供新的理论视角,也可有效促进乡村建设与发展,从而更好地实现乡村振兴。

Folk culture carries unique cultural symbols and collective memories of different ethnic groups and regions.In the development of rural society,it plays an important role in meeting the spiritual and cultural needs of the countryside,enhancing cultural identity,helping rural revitalization,and is a valuable resource for implementing the rural revitalization strategy in the new era.With the acceleration of urbanization,the dissemination of folk culture also faces many problems such as weak awareness of farmers'dissemination and lack of identity.Therefore,examining the dissemination of folk culture from the perspective of rural revitalization can not only provide a new theoretical perspective for the dissemination of folk culture,but also effectively promote rural construction and development,thereby better achieving rural revitalization.