乡村振兴背景下直播助农的路径探析

Exploring the Paths of Live-streaming to Boost the Development of Agriculture in the Context of Rural Revitalization

随着乡村振兴战略不断的推进,农村成为国家重点发力的版块,其中直播助农成为乡村振兴中的新模式,这种模式给农村带来新的发展动力,推动了国家精准扶贫工作的实施,也成为农业产业兴盛发展的重要动力。但直播助农在发展过程中也存在一些问题,包括产品质量参差不齐、物流运输落后、直播人才稀缺等。针对此,本文从形成规范标准;政府、物流公司和直播公司共同作用;创建品牌,融合当地文化;积极实施人才引进等方面入手,对直播助农现存的问题提出一些对策和建议。

With the advancement of rural revitalization,rural areas have become a key to the development of the country.In particular,live-streaming to boost the development of agriculture has become a new model in rural revitalization.This model brings new development momentum to rural areas,promotes the implementation of the country’s precise poverty alleviation,and becomes an important thrust for the prosperous development of the agricultural industry.However,there are also some problems with live-streaming to boost the development of agriculture in the process,such as diff erent product quality,backward logistics and transportation,and the lack of talents for live-broadcasting.In the face of these problems,it is necessary to put forward some countermeasures and suggestions,which can improve the existing problems of live-streaming to boost the development of agriculture from the aspects of forming standardized criteria,making joint eff orts of the government,logistics companies,and live-streaming companies,creating brands and integrating local culture,and actively introducing talents.