农村电商对农产品价值实现的影响研究——以浙江省为例

Research on the Impact of Rural E-commerce on the Realization of the Values of Agricultural Products——Taking Zhejiang Province as an Example

随着我国数字经济的快速发展、“互联网+农业”的推动,农村电商作为一种新兴的销售模式应运而生,逐渐成为促进农产品价值实现的重要方式,是全面推进乡村振兴的重要引擎。浙江是我国经济发展的前沿省份,农村电商呈现良好的发展态势,充分带动了农村地区的经济发展,但其发展过程中仍存在物流基础设施建设薄弱、农产品标准化程度较低、农村电商人才队伍滞后、金融机构支持力度不足等问题。本文通过有关数据的对比,对浙江省农村电商发展现状进行梳理,重点分析了农户采用农村电商对农产品价值实现的影响,并针对存在的问题提出了合理化的对策建议,以促进农村电商的可持续发展,推动农产品价值的实现。

With the rapid development of China’s digital economy and the promotion of“Internet+agriculture”,rural e-commerce has emerged as an emerging sales model,gradually becoming an important way to promote the realization of the values of agricultural products and an important engine for the comprehensive promotion of rural revitalization.Zhejiang is a province at the forefront of China’s economic development,and rural e-commerce has shown a good development trend,fully driving the economic development of rural areas,but there are still problems in its development such as weak construction of logistics infrastructure,low standardization of agricultural products,lagging rural e-commerce talents,and insuffi cient support from fi nancial institutions.Through the comparison of relevant data,this paper compares the current situation of rural e-commerce development in Zhejiang Province,focuses on the impact of farmers’adoption of rural e-commerce on the realization of the values of agricultural products,and puts forward rationalized countermeasures for existing problems,to promote the sustainable development of rural e-commerce and the realization of the values of agricultural products.