文体旅融合视域下体育休闲旅游发展路径研究

Research on the Development Path of Sports Leisure Tourism from the Perspective of Integration of Culture,Sports and Tourism

文旅融合是经济效益和文化效应充分结合的创新方式,可以有效满足游客休闲和审美的多样性需求。本文从“旅游+文化”的视角切入,探索“文化+体育+旅游”多元融合的发展模式:将常州优秀文化融入体育休闲旅游之中,将“凑热闹”式的同质化旅游产品升级为蕴含常州地方文化的“心灵之旅”“健康之旅”的旅游产品。结果表明:拥有丰富历史文化资源的常州市,其体育休闲旅游正处于发展阶段,在体育休闲旅游资源开发上落后于长三角其他地区;“文—体—旅”三位一体融合发展的创新方式,可以充分利用常州市自身文化资源优势,结合体育非遗文化实现体育休闲旅游融合发展,依托红色文化打造“红色赛事之都”、打造古运河精品旅游线路。以此推动常州市开展文旅休闲明星城建设。

The integration of culture and tourism is an innovative approach that fully combines economic and cultural benefits,meeting the diverse needs of tourists for leisure and aesthetics.Starting from the perspective of“tourism+culture”,this article attempts to explore the development model of diversified integration of“culture+sports+tourism”,integrating Changzhou’s excellent culture into sports and leisure tourism,and upgrading the homogenized tourism products of“gathering excitement”into tourism products that contain Changzhou’s local culture,such as“spiritual journey”and“health journey”.The results show that Changzhou City,which has rich historical Cultural resource management,is in the development stage of sports leisure tourism,lagging behind other regions in the development of sports and leisure tourism resources;The innovative way to integrate the development of culture,sports,and tourism,fully utilize the advantages of Changzhou’s own cultural resources,propose the integration of sports intangible cultural heritage culture and sports leisure tourism,rely on red culture to create the“Red Event Capital”,and create a high-quality tourism route along the ancient canal.To promote the construction of Changzhou Cultural,Tourism,and Leisure Star City.