互动仪式链视角下隐私泄露事件网络舆情分析

Analysis of Online Public Opinion on Privacy Breaches from the Perspective of Interactive Ritual Chains

对社交媒体中隐私泄露事件所产生的网络舆情进行分析,在互动仪式链视角下关注不同群体间主题及情感的变化,帮助政府部门完善隐私政策的制定并提高公众的隐私保护意识.对豆瓣小组中隐私泄露问题的相关讨论进行数据分析,主要利用BERTopic主题模型抽取各类小组关注的核心问题,借助百度AI进行情感分类并对比分析.研究表明,互动仪式中相互关注的焦点使得各小组内对于隐私泄露问题有不同的侧重,科技类小组注重数据安全性,而生活类小组认为容忍一定的隐私泄露可以换取更加便利的生活;其情感共享结果表明,约75%的用户对于隐私泄露持正面情绪.根据研究结果提出对策建议,促进用户隐私与网络发展的有效协同,构建更加完善的隐私保护体系,为数字化可持续发展提供有效支撑.

The analysis of online public opinion generated by privacy breaches in social networks and the changes in themes and sentiments among different groups in the context of interactive ritual chains helps government departments to improve privacy policies and raise public awareness of privacy precautions.The data was processed and keywords co-occurred in the discussion of privacy leaks in Douban groups,the core concerns of each group were extracted with the help of BERTopic themes,the emotion was classified and comparative analyzed with the help of Baidu AI.The study shows that the focus of the interactive rituals has led to a different emphasis on the privacy issue within each group.The technology group focused on data security and the lifestyle group believed that a certain amount of tolerance can be exchanged for greater convenience.Its sentiment sharing results indicate that about 75%of users had positive feelings about privacy breaches.Based on the findings of the study,recommendations are made to promote effective synergy between user privacy and online development to build a better privacy protection system and provide effective support for sustainable digital development.