日本内容旅游发展研究述评及启示

Review and Enlightenment of Research on Contents Tourism Development in Japan in Recent Years

20世纪末,流行文化的兴起与发展以及跨媒体时代的到来促进了内容旅游的诞生。为厘清日本内容旅游的发展历程与现状,明晰其研究主题与边界,并从中寻求有利于我国发展文化旅游的经验,文章对日本学界历年来公开发表或出版的各种形式的内容旅游研究成果进行归类、梳理与分析,发现日本内容旅游发展经历了探索、深化和拓展三大阶段,成果主要分属流行文化内容与历史文化内容两大维度。这些成果构成了内容旅游研究的基础与框架,同时包括方法论的探讨与运用。但内容旅游研究在成果系统性、方法适用性以及跨学科渗透等方面尚存不足,未来需要跳出已有范式,围绕内容旅游的理论积累、学科渗透以及跨文化比较视野等范畴进一步探究,以适应流行文化内容中日益扩张的叙事世界。

At the end of the 20th century,pop culture's development and modern media led to the birth of content tourism.Content tourism originated in Japan,having undergone the stages of exploration,establishment,and expansion.Content tourism can be broadly defined in two dimensions,pop cultural content and historical cultural content,the former including anime and film culture,while the latter including historical literature and events.Pop culture influence from animation,film,television,and even games,novels and other forms of media provides important incentive triggers for content tourism.In this light,the cross-cultural framework of content tourism is a new development created under a transnational context that emphasizes its promotional value and transmissibility.This systematic review focuses on Japan's existing research,which is mainly concerned with popular culture,historical culture and cross-cultural vision,with results forming a theoretical foundation for content tourism research as well as exploration of methodologies.Overall,existing research on content tourism currently lacks systematicity,which is difficult to quantify and lacks interdisciplinary research.Future research will need to accumulate theoretical basis and increase multi-disciplinary penetration to enhance the usability of research conclusions in solving practical issues.Additionally,the success of content tourism in Japan provides a useful example for cultural tourism development in China.