贵州民族村寨旅游营销对策探析

Analysis of Tourism Marketing Countermeasures in Ethnic Villages in Guizhou

贵州民族村寨拥有独特的文化和旅游资源,是贵州旅游业的重要组成部分。长期以来,由于缺乏有效的营销策略,贵州民族村寨的旅游发展并不理想。文章对贵州民族村寨旅游的总体特色、营销现状和现存问题进行了调研与分析,提出相应的营销对策与建议,以期对贵州民族村寨旅游的发展提供有益借鉴。

Ethnic minority villages in Guizhou have unique cultural and tourism resources.Ethnic village tourism is an important part of Guizhou's tourism industry.However,due to the lack of effective marketing strategies,its tourism development is not ideal.This article conducts research and analysis on the characteristics,marketing status,and problems of ethnic village tourism in Guizhou,and proposes corresponding marketing strategies and suggestions,to bring better benefits to the development of ethnic village tourism in Guizhou.