5G赋能乡村旅游研究——以湘西十八洞村为例

Research on rural tourism enabled by 5G——Taking Shibadong village in Xiangxi as an example

在万物互联、人工智能快速发展的5G时代,越来越多新技术应用到旅游行业中,乡村旅游也将全面升级。文章以湘西十八洞村为例,在实施乡村振兴战略的背景下,通过实地考察,分析其现状与特色,研究该村面临的困境。针对存在的问题,提出以红色文化作为主线,以以人为本作为“5G+”体验目标,树立品牌营销形象,创新体验营销的对策。以该村为例,揭示了5G如何对乡村旅游赋能,为5G时代全国乡村旅游发展提供借鉴意义。

In the 5G era of the Internet of everything and the rapid development of artificial intelligence,more and more new technolo-gies are applied to the tourism industry,and rural tourism will be comprehensively upgraded.Taking Shibadong village in Xiangxi as an ex-ample,this paper analyzes its current situation and characteristics through field investigation under the background of implementing the ru-ral revitalization strategy,and studies the difficulties faced by the village.In view of the existing problems,it puts forward the countermeas-ures of taking red culture as the main line and people-oriented as the“5G+”experience goal,establishing a brand marketing image and innovating experience marketing.Taking this village as an example,it reveals how 5G empowers rural tourism and provides reference for the development of rural tourism in the 5G era.