中文国际传播策略研究——基于对164国中文传播状况的调查

The Research on International Communication Strategies of Chinese Language Based on a Survey of Chinese Communication in 164 Countries

中文国际传播面临着传播范围广、国别区域多、需求差异大等难题,并且,这些问题还将在较长时间内持续存在。基于对164个国家中文传播状况的梳理分析,结合对部分传播平台和产品的案例调查,对当前中文国际传播的供需趋势、影响因素以及亟待解决的问题进行梳理分析。中文国际传播策略优化的关键在于做好受众研究、做到按需供给,因地制宜、因人而异、因材施教,将受众所需要的中文学习产品以合适的方式、有效的渠道予以提供。从对目标受众的研究入手,做好中文学习产品的研发与供给,是中文国际传播策略制定的逻辑主线。

The international communication of Chinese language faces challenges such as a wide range of dissemination,multiple countries and regions,and significant differences in demand,and these problems will continue to exist for a long time.Based on a review and analysis of the Chinese language communication in 164 countries,combined with case studies on some communication platforms and products,the study analyzed the current supply and demand trends,influencing factors,and urgent issues in the international dissemination of Chinese language.The key to optimizing the Chinese international communication strategy lies in conducting audience research,ensuring on-demand supply,adapting to local conditions,individual differences,and individualized teaching,and providing Chinese learning products needed by the audience in an appropriate way and through effective channels.Starting from the research of the target audience and conducting research and supply of Chinese learning products,it is the logic of formulating Chinese international communication strategies.