瑜伽裤图案构成要素的视觉情感探究

Analysis of the visual sentiment of composition elements in yoga pant patterns

瑜伽裤的图案是消费者挑选瑜伽裤时关注的重要特征,且不同设计能带给消费者不同的感性心理,但目前缺乏运用感性工学方法探究瑜伽裤图案构成要素的相关研究。为了使视觉设计更符合用户的情感偏好,本文以瑜伽裤的图案构成要素作为影响消费者视觉喜好的因素进行研究。运用感性工学的基本原理和评价方法设计调查问卷,使用Adobe Illustrator软件绘制出刺激图,对收集的数据进行均值分析、因子分析和灰色关联度分析。将感性工学方法用于瑜伽裤图案构成要素的视觉情感探究,并使用灰色关联度分析方法得出消费者最喜爱的感性因子。影响消费者情感的瑜伽裤图案构成要素的感性评价因子分别为直观因子、风格因子、气质因子,且图案的类型、位置和对称性的组合能使消费者产生不同的心理感受,能为瑜伽裤产业发展提供一定的参考。

In recent years,yoga has become very popular,with a continuously expanding user base.This has led to a rapid increase in demand for related products such as yoga clothing and yoga mats.Consumers are increasingly demanding high quality and well-designed yoga pants.At the same time,with the change of people’s consumption habits,consumption concerns have gradually shifted from the quality of clothing to the emotional level of demand.Clothing patterns are diverse and contain different psychological and emotional needs.When choosing clothing,people demand that the style of the clothing match their own psychology and they hope to express their personal characteristics and style through their clothing.Clothing not only displays beauty but also reflects spiritual and cultural connotations.Yoga pants are an essential part of yoga clothing,and most of the visual information in yoga clothing comes from yoga pants.Therefore,designing the pattern of yoga pants can better meet the psychological and emotional needs of yoga enthusiasts.Following the success of women’s yoga pants brand Lululemon,American men’s yoga pants brand Vuori,which features a simple and casual California style,is rapidly expanding around the world to fill the gap in the demand for men’s yoga pants.This illustrates that the demand for yoga pants from male consumers should not be ignored.Foreign yoga pants brands may not fully meet the individual needs of Chinese consumers.However,there is currently a lack of research in China on the emotional and cognitive design of yoga clothing.Modern clothing design has become more industrialized and commercialized,which has marginalized the emotional design of clothing.Most research focuses on structural design and wear comfort.Many domestic yoga clothing companies are still at the traditional level of“good to use”and have not yet to form a widely accepted local brand in terms of“good-looking”.Furthermore,the market is primarily female-dominated and neglects the needs of male customers.Therefore,it is necessary to explore how to extract pattern styles that customers love in order to better meet their needs,and this can provide reference for the design and production of yoga pants.To make the visual design more in line with users’emotional preferences,this paper studies the pattern elements of yoga pants as factors that influence consumers’visual preferences.Kansei engineering principles and evaluation methods were used to design a questionnaire survey,and stimuli including patterns,straight lines,and curves were drawn by using Adobe Illustrator software.The collected data were analyzed by using mean analysis and factor analysis,and three main factors were extracted:temperament factor,style factor,and intuitive factor.Then,gray correlation analysis was used to determine the degree of correlation between the main factors and consumer preference.Guided by the semantic spatial elements in kansei engineering,the main factors were extracted.Influencing factors such as body parts and pattern symmetry were considered when analyzed,and the overall needs of male and female consumers were integrated to come up with specific and feasible suggestions for improving the design of yoga pants.The ranking of the correlation between the main factors and consumer preference is:intuitive factor>style factor>temperament factor.When consumers choose yoga pants,they first pay attention to whether the pattern gives a coordinated visual impression,and whether the lines are smooth and delicate.Yoga pants patterns can bring consumers different visual emotions,with curved lines being the most optimal,followed by straight lines,and patterns design last;the waist is more suitable for asymmetric curved lines and symmetric straight line patterns,while other parts of the body are best suited for curved line patterns.Curve-shaped yoga pants tend to give people a conservative,traditional feeling.In contrast,straight-line yoga pants give people a modern,simple,and neutral feeling.Symmetric yoga pants patterns are more likely to give people a rough,unrestrained,modern,and unique feeling,while symmetrical patterns are more likely to give people a delicate,conservative,traditional,smooth,and coordinated feeling.Patterned yoga pants have a lower level of popularity,with fewer intuitive factors being reflected,and a more feminine style.Asymmetric designs are more suitable for this type of composition element in yoga pants design.Therefore,when yoga pants are designed,attention should be paid to the symmetry and style of these elements in order to meet customers’sensory needs better.This article explores the visual emotional impact factors of the elements that make up yoga pant patterns using a single pattern,taking into account the influence of different body parts and symmetry.Suggestions are also proposed to improve the design of yoga pant patterns,which can provide reference for the development of related industries and research on visual emotions.In the future,more complex pattern combinations could be studied to form different pattern shapes,so that more diverse visual effects and richer visual emotions would be produced.In addition,this article does not investigate the gender differences in the impact of pattern elements.Further research is needed to examine the preferences of male and female users towards different pattern elements in more detail.