视觉传达设计角度下农耕文化活动设计路径探究

Research on the Design Path of Agricultural Cultural Activities from the Perspective of Visual Communication Design

农耕文化是农民群众在农业生产中建立的一种风俗文化,重点以服务农业和娱乐生活为主,是当前存在的最广泛的文化类型之一。为进一步响应乡村振兴战略,推进乡村文化发展,多地纷纷立足本土资源,着眼于当地经济、文化和产业发展,开展了相关文化活动。由于农耕文化活动在实际体验过程中需要进行信息传递,这正好和视觉传达设计的信息传递功能相一致,为此视觉传达设计与农耕文化活动设计的结合应用开始受到广泛关注。基于此,从农耕文化内涵与特点分析着手,明确了视觉传达设计下农耕文化活动的设计要点,并围绕相关案例分析了具体的农耕文化活动设计路径。

Farming culture is a kind of custom culture established by farmers in agricultural production,focusing on serving agriculture and entertainment life.It is one of the most extensive cultural types currently existing.In order to further respond to the rural revitalization strategy and promote the development of rural culture,many places have put forward relevant cultural activities based on local resources,focusing on local economic,cultural and industrial development.As agricultural cultural activities need information transmission in the actual experience process,which is just consistent with the information transmission function of visual communication design,the combination of visual communication design and agricultural cultural activity design has been widely concerned.Based on this,from the analysis of the connotation and characteristics of agricultural culture,the design points of agricultural cultural activities under the visual communication design are clarified,and the specific design path of agricultural cultural activities is analyzed around relevant cases.