虚拟社群社会主义意识形态传播的现实困境、风险诱因及治理路径

Realistic Predicament,Risk Inducement and Governance Path of the Spread of Socialist Ideology in Virtual Community

意识形态工作是为国家立心、为民族立魂的工作。在“算法技术”“后真相时代”和“泛娱乐主义”等现实诱因影响下,虚拟社群中的社会主义意识形态传播陷入到话语效应被重塑、叙事权威被消解、价值引领被弱化的困境中。打造主流媒体融媒体矩阵传播格局、强化社会主义意识形态议程设置、提升网民数字媒介素养和网络平台监管力度是当前推进虚拟社群环境下社会主义意识形态治理的重要路径。

Ideological work is the work of protecting the heart for the country and the soul for the nation.Under the influence of realistic incentives such as"algorithmic technology","post-truth era"and"pan-entertainmentism",the spread of socialist ideology in virtual communities has fallen into the predicament that discourse effect has been remolded,narrative authority has been dispelled and value guidance has been weakened.It is an important path to promote the socialist ideological governance in the virtual community environment to build the mainstream media into the media matrix communication pattern,strengthen the socialist ideological agenda setting,and enhance the digital media literacy of netizens and the supervision of online platforms.