场域理论视域下网络直播行业的资本驱动现象研究

Research on the capital-driven phenomenon of livestreaming industry from the perspectiveof field theory

从2016年直播元年至今,我们对于网络直播已不能再仅仅定义为一种单纯的信息传播工具以及媒介载体,而应视作多元主体携带各自优势资本参与所形成的复杂场域。近年大量资本涌入该场,其间权力博弈的伴生问题已破坏了场域生态平衡,网络直播行业由爆发式增长的增量红利期进入深度盘整期,应对资本驱动下的权力进行一定规约。从经济视角出发进行探讨,发现场域内的资本驱动生成了诸如合同纠纷、偷逃税款、冲动打赏、变相网赌等不良现象。以法律+行政的“他律”结合行业主体“自律”,配合新兴技术,多方施策方可突破网络直播行业发展瓶颈,建构网络直播场域新生态。

Since the first year of live streaming in 2016,we have no longer defined online live streaming as a simple tool for information dissemination and media carrier,but rather as a complex field formed by the participation of multiple entities carrying their own advantageous capital.In recent years,a large amount of capital has flooded into this field,but the chaos caused by power games has disrupted the ecological balance of the field.The online live streaming industry has also entered a deep consolidation period from an explosive growth increment dividend period,and certain regulations should be made on the power under capital.Exploring from the perspective of economic capital,capital driven phenomena within the field have emerged,such as contract disputes,tax evasion,impulsive rewards,and disguised online gambling.By combining the“heteronomy”of law and administration with the“self-discipline”of industry entities and emerging technologies,multiple measures can be taken to solve practical problems,break through the bottleneck of the development of the online live streaming industry,and construct a new ecology of the online live streaming field.