中国平面海报设计中空符号的应用研究

RESEARCH ON THE APPLICATION OF BLANK-SIGNS IN CHINESE GRAPHIC POSTER DESIGN

本文通过对空符号与中国古典美学的关系进行研究,探讨空符号在当代中国平面海报设计中的应用价值。从皮尔斯符号学角度出发,论述空符号内容不为空的原因。以中国平面海报设计为例,结合中国古典美学思想,分析空符号在中国平面海报设计中是如何体现中国传统意蕴。中国平面海报设计利用空符号可以构建简洁设计风格,营造深远意境,提升作品内涵,扩展受众想象空间,做到虚实相映、黑白相生,并达到“以无胜有”“以少胜多”“返璞归真”的效果,为未来中国平面海报有效传播提供一定实践应用价值。

Through the study of the relationship between blank-signs and Chinese classical aesthetics,this paper discusses the application value of blanksigns in contemporary Chinese graphic poster design.From the point of view of Peirce semiotics,this paper discusses the reason why the content of blanksign is not empty.Taking Chinese poster design as an example,combining with Chinese classical aesthetic thoughts,this paper analyzes how the blank-sign reflects the traditional Chinese connotation in the design of Chinese poster.Chinese graphic poster design using blank-signs can build concise design style,create far-reaching artistic conception,expand the audience's imagination,enhance the connotation of the work,achieve virtual and real contrast,black and white crosstalk,and achieve the effect of"no win","less win more","return to simplicity",for the future Chinese graphic poster effective communication to provide a certain practical application value.