摘要
探究极简主义在标志设计中的应用价值,使其能为标志设计提供有效的设计原则和方法。以极简主义的概念为切入点,对极简主义设计的起源发展进行梳理,分析极简主义在设计中的指导思想和表现手法。接着通过案例阐述极简主义在标志设计中的设计思路和方法,分析极简主义风格在标志设计中的优势。结合极简化标志设计案例,提炼出其在标志设计中的图形简化、色彩简化、文字简化、排版优化等原则,并探讨在标志设计实践中的启示与意义。总结出的极简主义设计原则和方法对标志设计的发展具有参考意义。
Explore the application value of minimalism in logo design,so that it can provide effective design principles and methods for logo design.Taking the concept of minimalism as the starting point,it sorts out the origin and development of minimalist design,and analyzes the guiding ideology and expression methods of minimalism in design.Then,the design ideas and methods of minimalism in logo design are explained through cases,and the advantages of minimalist style in logo design are analyzed.Combined with extremely simplified logo design cases,the principles of graphic simplification,color simplification,text simplification,and typesetting optimization in logo design are extracted,and the inspiration and significance in logo design practice are discussed.The minimalist design principles and methods summarized have reference significance for the development of logo design.
作者
汪元磊
阮超
WANG YUANLEI;RUAN CHAO
出处
《设计》
2023年第12期109-111,共3页
Design
