文化视域背景下文旅特色小镇建设研究--以铜官窑古镇为例

Study on the Construction of Tourism Characteristic Town in the Context of Cultural Vision:Taking Tongguan Kiln Ancient Town as an Example

在我国特色小镇的建设过程中,文旅特色小镇是其中尤为重要的类型之一。文章运用案例研究、文献资料等研究方法进一步探索铜官窑古镇的建设路径:政府规划、多类开发资源、“旅游+文化”产业的融合发展、营销与差异化塑造IP。最后得出相关经验,以期为其他文旅小镇的建设提供思路。

During the construction of characteristic towns in China,cultural and tourism characteristic towns are one of the most important types.The paper further explores the construction path of Tongguan Kiln Ancient Town by using case study,literature and other research methods:government planning,multi-category development resources,integrated development of"tourism+culture"industry,marketing and differentiation shape IP.Finally,relevant experience is obtained to provide ideas for the construction of other cultural and tourism towns.