新媒体环境下新能源汽车营销策略分析

Analysis of New Energy Vehicle Marketing Strategy under the New Media Environment

随着时代的发展,我国经济水平飞速提升,汽车行业正在逐步崛起,各个行业间的竞争也逐渐以激烈化形式进行。为确保汽车行业有更好的盈利,应将新型营销模式应用于其中,通过创新新媒体营销手段增强汽车营销的时代感,促进汽车行业的服务方式不断完善,帮助汽车行业立于不败之地。

With the development of the times,China's economic level has been rapidly improved,the automobile industry is gradually rising,and the competition between various industries is gradually becoming more intense.In order to ensure better profitability of the automobile industry,new marketing models should be applied to enhance the sense of the times of automobile marketing through innovative means,promote the continuous improvement of the service mode of the automobile industry,and help the automobile industry to remain invincible.