新媒体视野下传统神话文化在文创产品设计中的创新应用

THE INNOVATIVE APPLICATION OF TRADITIONAL MYTH CULTURE IN THE DESIGN OF CULTURAL AND CREATIVE PRODUCTS FORM THE PERSPECTIVE OF NEW MEDIA

在新媒体视野下,以实现传统神话文化和现代文旅产品设计的跨时代结合。分析《山海经》元素,在文化旅游融合的新时代下,对中国传统《山海经》元素进行有效利用,应用在文旅设计中,并体现于服装图案,增添服装设计的民族韵味。以《山海经》图像元素设计为例,将我国传统民俗文化元素,在现代文旅产品中也做出了一定的运用。通过以上研究,创建具有独特传统神话个性的服装产品及文创品牌“五仟集”,吸引更多人对《山海经》及中国传统神话文化的关注,延续文化的生命和价值。

Under the new media vision,in order to achieve a cross-generational combination of traditional mythological culture and modern cultural and tourism product design.Analyze the origin,development and extensibility of the Classic of Mountains and Riverselements,make effective use of the traditional Chinese Classic of Mountains and Rivers elements in the new era of cultural tourism integration,apply them in cultural tourism design and embody them in clothing patterns to add ethnic flavor to clothing design.The design of the image elements of the Classic of Mountains and Riversis an example of the application of traditional Chinese cultural elements in the design of cultural and tourism products to some extent.Through the above research,we have created a clothing product with a unique traditional mythology personality and the creative brand"Wuqianji"to attract more people's attention to the Classic of Mountains and Riversand traditional Chinese mythology culture,and to perpetuate the life and value of the culture through artistic expressions.