电影海报片名字体设计中叙事性手法的应用研究

RESEARCH ON THE APPLICATION OF NARRATIVE TECHNIQUES IN THE DESIGN OF MOVIE POSTER TITLES

文字是古今交流沟通的一种媒介,承担了特定场域中传情达意的叙事功能。以黄海的海报设计作品为例,通过对电影海报片名字体叙事性和编排两个方面进行分析研究。总结了书法字体、创意字体、印刷字体、手写字体等不同字体的叙事性手法,并论述其在电影海报中情节展现、情感表达及意境营造的方式。对海报中的片名字体立足视觉语言与叙事结构进行分析研究,便于多元化的信息时代高效传达影片信息,满足市场和受众信息认知的需求。

Text is a medium of communication between ancient and modern times,and bears the narrative function of conveying feelings and ideas in a specific field.Take the poster design works of Huang Hai as an example,analyze and study the narrative and arrangement of the film poster title font.Summarized the narrative techniques of different fonts,such as calligraphy,creative fonts,printed fonts and handwritten fonts,and discussed the ways of plot display,emotional expression and artistic conception creation in the movie posters.The title font in the poster is based on the visual language and narrative structure for analysis and research,which is convenient for the efficient transmission of film information in the diversified information era and meets the needs of the market and audience's information cognition.