高校图书馆文化活动实践与形象塑造研究

Research on the Practice and Image Building of University Library Cultural Activities

新发展格局中,图书馆应紧随新时代图书馆高质量发展要求,转变自身定位,传播多元文化,随形就势,吐故纳新,拓展新服务,塑造新形象。本文基于高校校园文化活动开展情况,分析校园文化活动策划与实施过程中存在的问题,并以河南农业大学图书馆开展文化活动为例,梳理出文化活动策划、开展及形象塑造的有益做法和经验,努力为高校图书馆文化活动开展、塑造图书馆形象方面提供借鉴依据,并提出有效的应对策略。

In the new development pattern,libraries should follow the high-quality development requirements of libraries in the new era,change their positioning,spread multi-culture,follow the trend,get rid of the old and take in the new,expand new services and create a new image.Based on the development of campus cultural activities in colleges and universities,this paper analyzes the problems existing in the planning and implementation of campus cultural activities,and takes the cultural activities carried out by the library of Henan Agricultural University as an example to sort out the beneficial practices and experiences in the planning,development and image building of cultural activities,and strives to provide reference for the development of cultural activities and image building of college libraries.And put forward effective coping strategies.